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Pre-Launch Store Testing

Know your store works end-to-end before you open for business, launch a new collection, or announce a big sale.

Why pre-launch store testing is essential

Pre-launch store testing is the most important step between finishing your build and opening your doors to customers. You have spent weeks or months building your store — the last thing you want is for the first wave of visitors to hit a broken checkout, a missing product image, or a form that does not submit. An automated ecommerce go-live checklist catches what manual testing misses, giving you confidence that every step of the customer journey works exactly as intended.

Whether you are launching a brand-new Shopify store, releasing a new product collection, or opening a seasonal sale, testing your store before launch with GhostClick means your first impression is a working one.

Pre-launch testing checklist for your ecommerce store

Every new store QA testing process should cover these critical touchpoints. Use this as your ecommerce go-live checklist:

Homepage loads correctly
Hero images, navigation, featured products all render
Product browsing works
Collection pages load, filtering and sorting function properly
Variant selection works
Size, colour, and option selectors update price and images
Add to cart functions
Button responds, cart updates, correct product is added
Cart page / drawer works
Quantities editable, remove works, subtotal is accurate
Checkout flow completes
Guest and account checkout reach the order confirmation page
Mobile experience
All of the above on a mobile viewport — not just resized desktop
Promo codes (if launching with discount)
Discount applies correctly, cart total reflects the discount

How does pre-launch QA testing work with GhostClick?

Testing your store before launch takes under five minutes to set up. Here is how the entire new store QA testing process works:

1

Set up your launch audit

Enter your store URL and describe the purchase journey in plain English — for example, 'Browse the homepage, find a product, add to cart, and complete checkout as a guest'.

2

Test desktop and mobile

Run both device modes in a single session. GhostClick tests your store on a full desktop viewport and a 390x844 mobile viewport separately.

3

Review the full report

Step-by-step screenshots of exactly what customers will see. Every click, page load, and form interaction captured with timestamps.

4

Fix any issues found

Address blockers before going live. Each finding includes the exact step, a screenshot, and a description of what went wrong.

5

Re-test and launch with confidence

Confirm everything works with a follow-up audit, then open your doors knowing the customer journey is solid end-to-end.

Launch Readiness Report
Audit Results
Desktop
8/8 steps passed
Full journey completed successfully
Mobile
Failed at step 5
Checkout form doesn't fit viewport
Severity
1 Critical0 Major0 Minor

Why manual testing isn't enough before launch

You have probably clicked through your store dozens of times. But there is a critical gap between how you test and how a real first-time customer experiences your store. Here is why relying on manual testing alone is risky:

👤
You
  • • Test with your own cookies and cached data
  • • Muscle memory skips broken paths
  • • Make assumptions about how things work
  • • Probably only test on your own device
  • • Go blind to issues you see every day
👥
Your Customers
  • • Fresh session with no stored data
  • • No prior context about your store
  • • Using a wide range of devices
  • • Will leave at the first sign of friction
  • • Won't report bugs — they just leave
GhostClick
  • • Fresh session like a real customer
  • • Tests every step end-to-end
  • • Captures screenshots of every interaction
  • • Tests both desktop and mobile viewports
  • • Reports exactly where things break

What should you test before launching your store?

Beyond the basic checklist above, here are the often-overlooked areas that catch store owners off guard on launch day:

  • Guest checkout vs. account checkout — Both paths should work. Many stores only test one.
  • 404 pages and broken links — Missing images, dead collection links, or incorrectly configured navigation.
  • Shipping rate calculator — Does it load correctly? Do rates display for your target markets?
  • Payment gateway integration — Test mode payments should go through cleanly. Check for error states.
  • Email notifications — Order confirmation and shipping emails should trigger correctly after a test purchase.
  • Cross-browser compatibility — Your store may look perfect in Chrome but break in Safari or Firefox.

Info

Launching with social traffic? Run your pre-launch audit on mobile specifically. Launch-day traffic from Instagram, TikTok, and Facebook skews heavily mobile. If mobile checkout does not work, your entire launch campaign is wasted. Test on mobile first, fix any issues, then test desktop.

Related

Don't let your first customers find the bugs

Run a full end-to-end pre-launch audit before you go live. Catch what manual testing misses and launch with confidence.

Start Free Audit