Running an Audit

Three Kinds of Audit

Start on the New Audit page and pick the one that matches the question you actually have:

• Journey audit — can a visitor complete the task? An AI agent walks your site towards a goal you describe and reports where it got stuck. This is the one for checkout, sign-up, or anything with more than one step.
• Page audit — is this page set up properly? One URL, checked for broken links, image problems, SEO and forms, optionally with a scored review of how well it sells. Much faster, and no agent. See Page audits, CRO review and roast.
• VS matchup — which of these two pages wins? Two URLs, one credit, and a scoreboard comparing them.

The rest of this guide is about journey audits. If you only want to know whether a page is in good shape, the page audit is quicker and cheaper to reach for.

How Journey Audits Work

GhostClick sends an AI-powered browser to your website. It navigates just like a real customer would — clicking buttons, filling forms, scrolling, and reading content. At each step it takes a screenshot and analyses the page for UX friction.

Configuring Your Audit

Store URL

Enter the full URL where the journey should start — typically your homepage or a specific product or landing page. GhostClick auto-describes the page using AI so you can confirm it's looking at the right thing. If the page turns out to be password-protected or behind a login, GhostClick detects this automatically and asks for the credentials up front — see Password-protected & login-gated stores.

Journey Goal

Describe what you want the AI to accomplish in plain English. Be as specific as you want:

• Simple: "Add a product to cart and begin checkout"
• Specific: "Find the blue running shoes in size 10, add to cart, apply discount code SAVE10, and complete checkout"
• Exploratory: "Browse the store, find a product under $50, and check the return policy"

AI Interpretation and Goal Verification

After entering your journey goal, GhostClick uses AI to break it down into numbered steps and identify a completion signal — the condition that tells the agent the goal has been reached (for example, an order confirmation page). You can review this interpretation before running the audit.

On the report, this becomes goal verification: GhostClick checks whether the completion signal actually appeared at the end of the run, not just whether the agent stopped navigating. A journey can reach the last page and still fail verification if the expected confirmation never showed up — a useful way to catch silent failures where checkout looks like it worked but didn't.

Constraints

Optionally add constraints to guide the AI's behaviour during the run. These are rules it will follow, on top of the goal itself:

• "Do not create an account or sign in"
• "Only use the search bar to find products"
• "Shipping cost must be visible before checkout"

If a constraint is violated during the run, it's flagged as an issue on the report so you can see exactly where and why.

Device Modes

Choose which device sizes to test on:

• Desktop (1440 × 900) — standard laptop/desktop viewport
• Mobile (390 × 844) — iPhone-sized viewport
• Both — runs two separate simulations, one per device

Shop as a Visitor From

GhostClick's browsers run from the United States. If your store changes by country — Shopify Markets, geolocated pricing, different shipping, a different currency — then left alone, a UK store gets audited in its US market: wrong prices, wrong delivery promise, sometimes a different checkout entirely. The report would be accurate about a page none of your customers see.

Set Shop as a visitor from to the market you actually sell to. If you have a Shopify store connected, it's prefilled from the store's own country, so usually you can leave it alone.

The setting is part of the audit, so it comes along when you save the audit as a journey, when a scheduled run fires, and when you re-use a configuration as a template. Every report shows which market it was run as.

Traffic Source Context

Testing a landing page from a specific ad or email? Expand the Traffic Source section to attach the creative — see Traffic source verification for how this is checked.

Templates and Scheduling

The New Audit page includes pre-built journey templates you can click to auto-fill common scenarios, and Shopify-specific templates if you have a store connected. You can also save any audit configuration to re-run later, on demand or on a recurring schedule — see Journeys & monitoring.

During the Audit

Once you click Run Audit, GhostClick will:

Audit Statuses

• Pending — Audit is queued, waiting to start
• Running — The AI is actively navigating your site
• Complete — Audit finished, report is ready
• Failed — Something went wrong; see Troubleshooting