Page Audits, CRO Review and Roast

What You're Trying to Do

A journey audit answers "can a visitor get through?". A page audit answers a different question: is this one page doing its job? Is anything broken on it, is it findable, and is it laid out so a stranger understands the offer and knows what to do next.

Use it before you push a new landing page live, when a product page gets traffic but no orders, after a theme change, or when you want a second opinion on a page you've stared at for too long. It's the quickest thing GhostClick does, so it's also the best first thing to try on a new account.

What Gets Checked

You give one URL. GhostClick fetches the page on the server — no browser, no AI — and runs four sets of checks:

• Links — every link on the page is requested and classified: fine, broken, timing out, redirect chains, or an insecure http:// link on a secure page
• Images — missing images, oversized files, and missing alt text
• Meta & SEO — title, description, headings, canonical, social preview tags
• Forms — fields, labels, and whether a form is set up to submit properly

That pass on its own is fast and costs nothing beyond the audit credit. Everything below is optional.

Adding the AI Review

Tick CRO & usability review or AI review of the page and GhostClick opens a real browser once, takes a single full-page screenshot, and hands that same image to both model calls. One screenshot, however many reviews you asked for.

• AI review of the page — an open-ended read of the page. No fixed agenda; it tells you what it notices.
• CRO & usability review — the fixed checklist below. Use this one when you want two pages, or the same page next month, to be comparable.

The CRO Checklist

The CRO review is 48 fixed checks across 11 categories. The list never changes between runs, which is the whole point: before it existed, every review invented its own agenda and two runs of the same page weren't comparable.

Two things are worth knowing about how it's scored:

• The AI never scores anything. It answers each question with a verdict — pass, needs work, fail, or not applicable — plus the evidence it saw and the fix it suggests. Every number on the report is then calculated in code from those verdicts, so the same answers always produce the same score.
• Checks that don't apply are excluded, not failed. The review works out what kind of page it's looking at — home, collection, product, cart, checkout, landing — and a cart check on a blog post is dropped from the scoring rather than marked zero.

Reading the Findings

Most findings carry a region: the part of the page the reviewer was actually looking at. On the report these are drawn as numbered pins on the full-page screenshot.

The First Impression Tab

The first screen is where most visitors decide, so it gets its own score out of 100, judged only on what's visible before anyone scrolls — popups and all. It's a five-second test: is it clear what's sold and who for, is there a reason to buy here rather than elsewhere, is the main action obvious, is anything covering the page, and is there a trust cue in sight.

Roast Mode

Roast mode is the same 48 checks, the same evidence and the same scores, written without the diplomacy. Nothing is judged more harshly; only the tone changes. The report is headed Roast of your URL and carries a Page roast badge so nobody mistakes it for a different kind of audit.

It's useful when you need a page's problems to land with someone who has stopped hearing polite feedback. Ticking it turns the CRO checklist on, because the roast is read off that checklist.

VS Matchup

A matchup takes two URLs instead of one and costs the same single credit. Both pages go through the same fetch-based checks, then one comparison scores them against each other and returns a scoreboard: a winner, per-dimension scores for CRO, UX and SEO, and three rounds explaining where each page won.

Use it for a variant against its control, your product page against a competitor's, or an old landing page against its replacement.

Shop as a Visitor From

GhostClick's browsers run from the US. If your store shows different prices, shipping or currency by country, set Shop as a visitor from to the market you actually sell to — otherwise you'll get a report about a version of your page your customers never see. If you have a Shopify store connected, it's filled in from the store's own country.

How Long It Takes

• Checks only — usually under a minute
• With the AI review — a minute or two
• With the CRO checklist — three to five minutes; the whole page is read against all 48 checks

You don't have to wait on the page. The run continues in the background and the report is there when you come back.

Where to Start One

• The Page audit tab on the New Audit page
• The browser extension, on whatever page you're looking at

Either way the result is an ordinary report in your account — shareable, re-runnable, and listed with your other audits. See Understanding reports for a walk through the tabs.